FEATURED RESEARCH:
Digital Culture | 世數位文化 | الثقافة الرقمية
Everyday, our digital routines shape the way we shop, connect, watch, pay, and interact online. From social media and streaming to mobile apps and digital payments, each of us experiences digital culture in a uniquely personal way.
This international survey seeks to understand how people across the world live, consume, and participate in the digital age. By sharing your experience, you support the development of rigorous empirical insights intended for publication in very high‑impact academic journals, including UTD24 and FT50 ranked outlets.
*The survey is anonymous.
*All information is processed in accordance with rigorous privacy and research‑ethics standards.
*By clicking "Start the Survey" you acknowledge that you provide your informed consent to participate.
*Your participation is voluntary, and you may exit the survey at any time.
The Digital Consumer Culture Research Project has been welcomed, hosted, and supported by several universities across different regions, where it benefited from locally gathered data, collaborative discussions, and rich academic visits that strengthened its international scope.
Additional universities are scheduled to host the project in the coming months, further supporting its comparative and cross‑cultural research objectives.
-Central Research Question-
How do cross‑national differences in digital culture, from consumer behavior to organizational transformation and digital ecosystems, shape the adoption, trust, and integration of digital tools in everyday life and business practice?
Behind every hour spent online lies a story about how people connect, learn, shop, and navigate modern life. Your input helps illuminate these stories and contributes to a clearer picture of our digital realities.
The numbers are only the starting point...
This cross‑national study uncovers what people do online, how digital habits evolve in different countries, and why these contrasts reveal deeper cultural and behavioral dynamics.
This research project has received financial support in 2025 from the Higher Education and Research in Management of European Universities (HERMES).
This grant recognizes the project’s contribution to advancing international research on consumer behavior, and the cultural dynamics of digital platforms.
PRINCIPAL INVESTIGATOR: Prof. Dr. Ahmed Iraqi
This Research Project is led by Prof. Dr. Ahmed Iraqi, whose current work focuses on digital transformation, digital culture, and consumer behavior.
Prof. Iraqi has taught and contributed to academic programs in Morocco, Germany, the Netherlands, and France. He also serves as an international consultant and trainer with a consulting firm based in the United States.
His research interests also extend to geoeconomics, business law, and social entrepreneurship.
To know more about Professor Iraqi’s background, check his LinkedIn Profile page.